What is the 'Clean Beauty ’Movement? How to be a Part of It

Table of Contents:

• Introduction
• Clean Beauty Basics
• Importance of Clean Beauty
• How to Identify Clean Beauty Products?
• How to Transition to Clean Beauty?
• Benefits of Clean Beauty
• Conclusion

Introduction:

In the recent years, beauty industry has grown and grown how! A significant shift has come towards more mindful and sustainable practices. And one of the most talked-about trends is the famous 'Clean Beauty' movement. It’s been getting bigger and bigger, be it in hashtag density or blogger intensity. But what is this 'clean beauty'? And how can you become a part of this transformative trend? Read on to find out.

Clean Beauty Basics

• At its core, clean beauty is about transparency. It is about safety. How so?
• It involves using products made with ingredients that are not only safe for the skin but also the environment.
• This movement steers clear of harmful chemicals.
• It favors natural, non-toxic ingredients.
• The goal is to promote overall well-being.

See, clean beauty isn't just a fleeting trend. This is a lifestyle choice. How can it become your lifestyle?

• It demands that you become more conscious consumers.
• It compels your to scrutinize product labels.
• You learn to prioritize health and sustainability.
• This movement also challenges conventional beauty industry.

Importance of Clean Beauty

The first question that comes to mind — Why should one care about clean beauty? Well, because you do not want to live, breathe and apply polluted stuff. Do you? Traditional beauty for many decades has relied on chemicals, fragrances, synthetic substances etc that may be harmful to living beings — humans, animals, plants alike. They are linked with hormonal disruptions, allergies, and even cancer.

By choosing clean beauty products, we not only protect our skin, health and mental peace but also take a stand against environmental degradation.

How to Identify Clean Beauty Products?

1. Read the Labels: Familiarize yourself with common harmful ingredients. Parabens, Phthalates, SLS… these are just some of the harmful substances found in skincare. Avoid these.

2. Check Certification: Look for certifications from reputable organizations. Like what? USDA Organic, Ecocert, FDA, Leaping Bunny etc. These certifications indicate that the products meet strict standards for safety and sustainability.

3. Research the Brand: Do some research before you buy your skincare. Brands that are committed to clean beauty principles should be on your watchlist. Many brands provide detailed information about their sourcing, manufacturing processes, ingredient lists etc on their websites. Like Savarnas Mantra which is natural, cruelty-free and Ayurveda-inspired.

4. Ingredient Databases: Utilize online databases like EWG’s Skin Deep or Think Dirty. These rate products based on their safety and environmental impact.

How to Transition to Clean Beauty?

• So, Start with the Basics: Begin by replacing your everyday essentials. This means your cleansers, moisturizers, deodorants. These are the first products, those that you use most frequently. Free your life from their harmful chemicals first and go on for a few months.
• Prioritize Skincare: Since skincare products are directly absorbed by the skin, prioritize switching these first. Look for clean beauty brands and start small.
• Experiment and Adapt: Not all clean beauty products will work for everyone. It might take some trial and error. So be patient, my friend. Be patient and be open to experimenting.
• Educate Yourself: The devil lies in the detail. So stay informed about new ingredients, products, and brands. Follow clean beauty bloggers, vloggers and brands.This space is newly emerging and so, so fun to just consume as a viewer. You can also join online communities and talk your issues out.
• DIY Beauty: For those who enjoy a hands-on approach, start some Do It Yourself. Making your own beauty products can be fun using simple, natural kitchen ingredients. There are plenty of DIY recipes out there to start. Some of them are found on our monthly newsletters too.

Benefits of Clean Beauty

Finally, here are 3 huge benefits of clean beauty:

#1

Healthier Skin: No chemicals, no harm, no irritation. You will notice improved skin’s texture, clarity, and overall health.

# 2

Environmental Impact: Reduced environmental footprint, eco-friendly packaging, sustainable beauty. It feels so good to conserve nature.

#3

Ethical Consumerism: Supporting clean beauty brands often means supporting ethical business practices. Case in point — cruelty-free testing, fair trade sourcing etc. This means purchases that align with your values.

Conclusion

This is a commitment to a healthier, more sustainable lifestyle, this idea of clean beauty. By becoming informed and making mindful choices, you can be a part of this transformative experience. Whether you’re just starting this journey or are already a seasoned advocate, there’s always more to learn. So go ahead, explore. And embrace the clean beauty movement with all your heart.